We are Horologists specialising in the repair, service and restoration of watches, clocks and Barometers. Our provenance is based around a master clockmaker trained at Smiths of Derby who has a clear vision on the standards required to become an outstanding business.
Our product is to provide a bespoke restoration service that is tailored to a customer’s need, this may be fully restoring an elderly gentleman’s 1940’s watch that he intends to give to his grandson as an heirloom or manufacturing a part for a handmade 17th century longcase that will be displayed in a museum. Both customers are equally important but have very different specifications.
Our customers fall into three sets, the general public which is 40% of our order book. Trade clock dealers that require quick turnaround projects on very valuable timepieces make up a further 25%. With high street Jewellers making up the third. We have contracts with all the local jewellers and have also won a national contract with F Hinds who have 150 stores.
At Overton Clocks we make a point of learning our customer’s names and listening carefully to their requirements, with this information we tailor a bespoke experience for our customer that leaves them with the confidence to let us work on their treasured possessions at a price that they feel is reasonable. An example of this service was demonstrated when a gentleman from Australia was visiting Chesterfield and was given a c1865 pocket watch as an heirloom, He insisted that due to Chesterfield’s engineering reputation and the service we were offering to him, he did not want his watch restoring anywhere else in the world. We not only restored his watch to his specification but also completed the works before he left the UK to go back home.
Our competitive advantage is we inspire confidence that gives our customers the peace of mind needed for them to trust us with their possessions.